The February issue of your Inner Circle Appraiser Marketing Newsletter contains the master index of every article in all 100 issues of your newsletter. Remember, you can easily access every issue on the Inner Circle Appraiser website, and you read any article at any time, because you are a subscriber. That’s more than 800 pages […]

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TELEPHONE TECHNIQUES Companies spend millions of dollars to get the telephone to ring. When it does, many owners ignore the opportunity to build a lifelong relationship with a customer or client — Here are a few tips: Before You Pick Up The Telephone – Take a Deep Breath – Relax – Know What You Are […]

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Hey there appraisers — Remember – “A consolation IS a consultation.” Your value is in your knowledge and expertise. Just because you give a client bad news about their item, does not mean your time is not billable. You are paid for providing the truth. If it’s a fake, or not what they think it’s […]

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How will the Dodd-Frank Wall Street Reform and Consumer Products Act affect your appraisal practice? The “Act” know as “Dodd-Frank” places Securities and Exchange Commission (SEC) reporting requirements upon manufacturers if their products may contain materials or be derived from, minerals that have been identified as “Conflict Minerals.” This section is codified as “17 CFR […]

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Price – price – price. It’s the most common discussion I have with NAC Inner Circle Members, marketing clients, and fellow appraisers. And, it’s the least important factor in making a sale. I hear it all the time: “But my town is different.” “Where I live nobody will pay that much.” “People in my area […]

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Some appraisers are very upset with the $5.4 million Federal estate tax exclusion; (It is higher this year than last year). They complain that it cut out a large part of their estate business. Frankly, there are many more reasons to have an estate appraisal performed beyond the Federal estate tax. Not only does a […]

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I’m sitting in Newark Airport waiting for my seriously delayed flight to take me to Chicago for a series of meetings with our Government clients and a few of our NAC Bootcamp Alumni Associates. That must mean it’s time to put ‘thought to word’ and make good use of some well-appreciated free time. Here goes: […]

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Below is the third batch of instant business boosters, just for you. Here are few more Appraisal Business Boosters for you: — Write a headline that captures the attention of your primary target market and use it. — Find famous “coat tails” to “ride” on your website and increase your hits. — Clean-up and segment […]

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The 2013 NAC Business Development MarketingSummit was a huge success.  We had some incredible partners and members join us for three days of top-shelf presenters and participants. Special thanks to John DelRe for his inside look at Value This! With Brian and Leon, and for his superb engineering of the conference audio;  Branding and graphics designer […]

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