Telephone Techniques for Appraisers “Stop answering your telephone until you and your staff know how to use the dang telephone!” Many years ago, I opened an ISA conference seminar with that quote. The audience looked puzzled, then I told them I was going to play a tape (yea, it was that long ago) of appraisers […]
Your mailing envelope is a small part of a four-step marketing process, which are the same four steps the most successful appraisers use to market their professional appraisal services. I hate white space. It is almost always unused and wasted. There are square miles of open space that can be effectively used to promote any […]
As you know, The Appraisal Foundation (TAF) recently released the 2018-2019 version of the Uniform Standards of Professional Appraisal Practice. Every two years they publish a new edition. Naturally, like all responsible appraisers we buy a copy, just like you do. I love the digital edition. This digital PDF format is searchable, which makes life […]
We’re Taking the Show On The Road!! New Business Seminars and Workshops for Your Appraisal Practice Coming Soon Designed and Presented by: Leon Castner and Brian Kathenes Get on board and in the classroom for these programs — designed to get you more, and better business: • Speaking for Business – How to Create an […]
The February issue of your Inner Circle Appraiser Marketing Newsletter contains the master index of every article in all 100 issues of your newsletter. Remember, you can easily access every issue on the Inner Circle Appraiser website, and you read any article at any time, because you are a subscriber. That’s more than 800 pages […]
TELEPHONE TECHNIQUES Companies spend millions of dollars to get the telephone to ring. When it does, many owners ignore the opportunity to build a lifelong relationship with a customer or client — Here are a few tips: Before You Pick Up The Telephone – Take a Deep Breath – Relax – Know What You Are […]
Hey there appraisers — Remember – “A consolation IS a consultation.” Your value is in your knowledge and expertise. Just because you give a client bad news about their item, does not mean your time is not billable. You are paid for providing the truth. If it’s a fake, or not what they think it’s […]
How will the Dodd-Frank Wall Street Reform and Consumer Products Act affect your appraisal practice? The “Act” know as “Dodd-Frank” places Securities and Exchange Commission (SEC) reporting requirements upon manufacturers if their products may contain materials or be derived from, minerals that have been identified as “Conflict Minerals.” This section is codified as “17 CFR […]
Price – price – price. It’s the most common discussion I have with NAC Inner Circle Members, marketing clients, and fellow appraisers. And, it’s the least important factor in making a sale. I hear it all the time: “But my town is different.” “Where I live nobody will pay that much.” “People in my area […]
Some appraisers are very upset with the $5.4 million Federal estate tax exclusion; (It is higher this year than last year). They complain that it cut out a large part of their estate business. Frankly, there are many more reasons to have an estate appraisal performed beyond the Federal estate tax. Not only does a […]