Are you selling ICE COLD lemonade? When we were little kids my buddy Roger Schwarz and I opened up a lemonade stand in front of his house. We made a fancy sign that said; “Lemonade 10 cents.” We knew we’d become millionaires in a weekend. My Dad saw our sign and told me that he […]
Marketing Your Appraisal Practice Every year I join a few of my friends at a local minor league baseball game. We meet at the generous offer of one of our Marketing Geezers, who hosts box seats, food, and libations. We sit and catch up on each others’ lives and families (and even watch the game once in awhile), but we […]
New procedure requires a notarized document for government contracting SAM users — Why? The Federal System for Award Management may have been hacked. We just renewed our SAM registration to remain active on the Federal System for Award Management system, and experienced the new registration process. There is a new requirement for new and existing […]
Are “Sales” and “Selling” dirty words? Some folks think so. This month we’ll share some critical sales ideas, tips, and proven approaches to creating and maintaining business relationships that create long-term, repeat sales, and referrals. One of my favorite consulting engagements is for a client I have worked with for more than twenty years. It is […]
More info on possible SAM Hack from our colleagues and fellow professors at NJIT: On March 22, 2018, the General Services Administration (GSA), the federal agency that oversees SAM’s operation, reported an “active investigation” is being conducted into alleged, third party fraudulent activity involving SAM. GSA says it is in the process of notifying those […]
New procedure for government contracting SAM users — Has the Federal System for Award Management been hacked? We’ve been getting some odd email requests from the Federal System for Award Management (SAM) lately. Not sure if they got hacked, but we have not responded. To support my theory, I am posting the announcement from SAM […]
Telephone Techniques for Appraisers “Stop answering your telephone until you and your staff know how to use the dang telephone!” Many years ago, I opened an ISA conference seminar with that quote. The audience looked puzzled, then I told them I was going to play a tape (yea, it was that long ago) of appraisers […]
Your mailing envelope is a small part of a four-step marketing process, which are the same four steps the most successful appraisers use to market their professional appraisal services. I hate white space. It is almost always unused and wasted. There are square miles of open space that can be effectively used to promote any […]
As you know, The Appraisal Foundation (TAF) recently released the 2018-2019 version of the Uniform Standards of Professional Appraisal Practice. Every two years they publish a new edition. Naturally, like all responsible appraisers we buy a copy, just like you do. I love the digital edition. This digital PDF format is searchable, which makes life […]
We’re Taking the Show On The Road!! New Business Seminars and Workshops for Your Appraisal Practice Coming Soon Designed and Presented by: Leon Castner and Brian Kathenes Get on board and in the classroom for these programs — designed to get you more, and better business: • Speaking for Business – How to Create an […]