What are the characteristics of an expert?  Here are few: They have been interviewed on the radio.  They have been on TV. They have written a book. They have presented a topic or a paper in front of their peers.  They have published articles. So, get your voice on the radio.  I have three radio […]

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I’m sitting in McCarran International waiting for my flight home, after a most productive trip to Las Vegas.  It’s my annual ‘Marketing Summit’ with an old friend I’ve know since I was five.  Bill Cardell runs an exciting and profitable business providing high-performance parts for Mazda Miatas.  he designs, manufactures, sells, and installs turbo chargers […]

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