Selling Appraisal Services – The Appraisal Sales Rule “Never give a price until the prospect understands the value of the service you are quoting.” If you just give a price without explaining the value of the service, the prospect will compare it to something else. They may compare it to a mortgage payment, a dinner […]
Tips for Growing Your Appraisal Practice in Challenging Times So many changes to our lives and our businesses lately. It’s hard to keep up with factual news, currently safety policies & procedures, and new appraisal regulations. Here are a few tips to keep you sane and safe. Appraise locusts and locust damage. When the world […]
In order to comply with local, state, and federal mandates and guidelines, National Appraisal Consultants, LLC has made some major changes in how we conduct business. These important and immediate changes will have little impact on our clients, prospects, and our fellow appraisers, but they will have a powerful, positive effect on flattening the curve. […]
What to do when they ask “Do You Charge for an Appraisal?” Appraisers hear it all the time: “Do you charge for an appraisal?” The correct answer to this ‘buying signal’ is NOT “Yes”, or No”. The right answer is a carefully constructed, concise reply that highlights the dangers of ‘free appraisals.” We all know what they are. The trick […]
Specialize and Rise to the Top. Appraisal Business Development In our last Third Thursday Appraisal Webinar we discussed the secret to higher rates and more business: Appraisal Specialization. When someone needs medical expertise they find a doctor who specializes in that ailment, not their family doctor. When a homeowner has a huge water pipe spewing high […]
Marketing Ideas for Appraisers – How Many CVs Does an Appraiser Need? Trick question? Perhaps – – The question does not have a definitive answer. It is however, an important subject to ponder. Here’s how you can easily determine how many different CV’s you need to position yourself and your firm to land the most […]
“Stop answering your phone until you and your staff know how to use the dang phone!” Many years ago, I opened an ISA conference seminar with that quote. The audience looked puzzled, then I told them I was going to play a tape (yea, it was that long ago) of appraisers answering the phone. The […]
Changes to USPAP 2020-2021 There are many important changes to USPAP that go into effect on January 1st 2020. Every professional appraisal must comply with these new revisions. Leon Castner ISA-CAPP, a Certified USPAP Instructor and the Senior Partner at National Appraisal Consultants, explains one of them. “One big USPAP change that goes into effect on […]
Marketing and Selling Your Appraisal Services – A New Game Plan The Person Property Appraisal Climate is Changing. The landscape of today’s appraisal business world looks nothing as it did just two years ago. As the leader of your appraisal company (no matter how big or small) you now face new problems and pressures: – More […]
Knowing how to sell and market appraisal services is critical to your success — Especially in today’s economy. James Gamble of Proctor and Gamble made this statement many years ago. No offense to our soap-making friends and clients – – but is it true? How much of the success of any item or service is […]